What now? What next? Bringing together those from across marketing, comms, PR, customer services & beyond
Join delegates including:
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Head of UK Communications, McDonald's |
Interactive Marketing Manager, Unilever |
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Industry Manager, Google |
Head of Social Marketing, Coral Racing |
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Trade Marketing Manager, News International |
Head of Marketing & Communications, The Landmark Trust |
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Digital Communications Manager - EMEA, Harley-Davidson |
Manager Global Media Relations, Novartis International |
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Head of Social Media, EURO RSCG |
Global CEO, Hall & Partners |
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Digital Marketing Manager, RBS |
Head of Publicity, Freeview |
At Social Brands, we will be bringing together the brands that are truly social, those that are tying buzz to business results, those that are looking at engagement rather than numbers and those who are not just monetising activity but can track a real ROI. Over 26 brands including Unilever, M&S, 02, BT and First Direct will be sharing their expertise, answering your questions and debating the latest challenges when it comes to social media for communications, PR, marketing, customer services and beyond!
Programme highlights:
Question the biggest hitters, Google+, LinkedIn and Facebook will be answering your burning questions on how brands can optimise performance online and will delve into how the channels will be evolving
Who should own social media? Join one of the biggest debates in the social space – discover how leading brands are structuring their social media strategy to streamline and optimise activity
Measurement made clear: Counting likes or tweets isn’t enough – learn how to move beyond soft measures and prove your reach, engagement and ROI
Global Head of Brand, Aviva delves into their global campaign ‘You Are The Big Picture,’ a highly ambitious integrated campaign which placed social media at the heart of it’s strategy – hear their high’s and low’s and what they have learnt 18 months on
Tailor your day: choose from streamed seminars including social commerce, social CRM, mobile, crisis communications, video and content
Don't miss our separately-bookable pre- and post-event workshops:
How To Win Friends & Influence People In 140 Characters!
Pre-Event Twitter Workshop: 7 February 2012
View agenda here
How Can I Help? Using Social Media To Engage Customers & Drive Business Impact
Post-Event Social CRM Workshop: 9 February 2012
View agenda here
