Agenda
Thursday 7 February |
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08:15 |
Registration & Coffee |
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08:55 |
Brand Republic Group WelcomeRichard Watts, Group Publishing Director, Haymarket Business Media |
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09:00 |
Chair's Opening Remarks |
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09:05 |
Keynote Presentation:
Social media fundamentally changed whom we talk to, the speed at which we share, engage and communicate online. In fact, with social media now an integral part of your brand’s DNA, what is a social brand and what are the key components of creating valuable long-term, personal dialogue with your customers via social media? |
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09:30 |
Measuring Reach, Engagement & ROI: Will The Ever-Evasive ROI Formula Be Revealed?Although the social space has rapidly matured over the last decade plus, social media measurement remains a mystery for many. There is no golden key to quantify the value of a social conversation, but some brands are further down the line in tying buzz to business results.
Andrew Smith, co-author Share This: Social Media Handbook for PRs Panellists: Vincent Boon, Chief of Community, giff gaff Lou Jones, Head of Online & Digital Marketing, M&S Craig Hepburn, Global Director, Digital & Social Media, Nokia Richard Anderson, Vice President, Client Services, Bazaarvoice |
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10:05 |
Tackling The Ongoing Challenge Of Showing That Social Spend Is Effective And Provides Return On InvestmentWith new platforms appearing and traditional social channels developing, it’s critical to be clear on when and where to invest. This session will explore how wise brands can effectively analyse the relevancy of each channel and smartly adopt and invest in social channels without getting left behind by competitors.
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| 10:30 |
Morning Refreshments |
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10:55 |
Taking Social To The Next LevelSocial isn't new any more - we're all doing it. But new challenges are emerging: internally everyone wants a piece of the action, integration and measurement remain challenging, and bigger more transformational opportunities still feel risky. So how do we take social to the next level?
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11:25 A) |
Placing Social At The Heart Of Your Brand: Assessing Internal AlignmentWhether you believe social sits in PR, marketing, customer services, digital or somewhere else, the question still stands; how do silos best work together to maximise the value social brings? In this session hear from three brands on how they are effectively managing social across divisions and disciplines, how they have aligned differing social objectives and how they utilise social seamlessly to ensure that it remains at the core of the brands’ objectives. Simon Nicholson, Pan-European Social Media Manager, Honda Motor Europe |
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11:25 B) |
Driving Real Engagement: Social Is The New Oil, So How Do You Refine It?
Jude Brooks, Senior Marketing Manager for Social Media, Tesco |
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12:15 A) |
Increasing Brand Loyalty & Driving Customer Engagement With Social Media - What Does The Future Of The Brand-Customer Relationship Look Like?
Kai Gait, Digital Marketing Director, GlaxoSmithKline Europe Nicola Clark, Head of Marketing and Communications, Chiltern Railways |
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12:15 B) |
Connecting Social Brands to Social Business: Gaining & Maintaining Boardroom Backing
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13:05 |
Lunch |
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14:05 A) |
Unlocking The Key To Cut-Through ContentWhat is the point of having a social media strategy and a measurement framework if your content is without the power to build meaningful relationships? The noise online is increasing, so how is your brand successfully driving conversations, interactions and shares? This session will provide tips and tricks on how brands are developing a content strategy that ensures richer content, crafting and creating lasting conversations and delivering fundamental business impact. |
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14:05 B) |
Every Crisis Is Now Social, Global Viral: How To Manage Your Reputation Before, During & After A Crisis
Thomas Knorpp, Digital Media Manager, Corporate Affairs, Sainsbury's |
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14:55 A) |
Delivering Smarter Search & Social Advertising Strategies
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14:55 B) |
Legal Update: What You Can & Can’t Say On Social
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15:45 |
Afternoon Refreshments |
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16:10 |
Mixing The Perfect Social Cocktail: Integrating & Distributing Social Media Across All TouchpointsCarefully balancing all the elements of your social media campaign is a complex challenge, but adopting a 360⁰ effective multi-platform and multi-channel strategy can deliver real business returns. In this session hear learning’s on how to successfully integrate and embed social into the heart of your marketing activity and assess the value social brings to a campaign.
Jakob Holm Kalkar, Media & Digital Director, Carlsberg Group |
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16:30 |
Social Media Sofa: What Now, What Next? New Social Platforms And Next Steps In The Dance Between Brands And SocialThe next generation of social media is already being defined. As the social media continues to mature hear from social platforms on their plans for the future and from leading players on how they are ensuring their social media strategy remains robust in the long-term and they remain a step ahead in the brand race. Platforms Under The Spotlight:
Bruce Daisley, Director UK, Twitter Brands Under The Spotlight:
Paul Smernicki, Director of Digital, Universal Music UK |
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17:30 |
Chair's Closing Remarks & End Of Conference |
08.30 Registration
09.15 Chair's Opening Remarks: The Titanic Global Shifts That Are Changing The World, For Business & For Us As Individuals
David Smith, Chief Executive, Global Futures and Foresight
09.35 (A) Little Respect
Why the relationship between consumers and brands is increasingly less tolerant. What brands can do to win over increasingly demanding consumers.
Bruce Daisley, Director - YouTube & Display, Google
09.55 New World Order
We are witnessing a major shift in the economic norms of the world. Leadership once wielded by the West is being usurped by Eastern markets. In the East we're seeing rising labour costs and an increasingly powerful domestic market whilst in the West we are facing uncontrollable inflation and shrinking imports. With BRIC manufacturers becoming global brands, the West will stay relevant through innovation, design, culture and other intangibles. How will this affect Western consumer attitudes? How might brands respond? Who will be tomorrow's second-class citizens and why?
Nick Morris, CEO, Canvas8
10.20 Behaviour, Big Society & Well Being – Whitehall Wakes Up To Behavioural Science
Dr David Halpern, Director, Behavioural Insights Team, Chief Strategy Adviser, Cabinet Office/No.10
10.40 Morning Break
11.10 Will Anyone Like Us?
What trends do we see? An accelerated fall in trust in advertising, undermining effectiveness, reducing consumer tolerance – this will all happen if consumers continue to feel bombarded and invaded. They sometimes say ‘no’ to certain types, or frequency, of contact – and when they say ‘no’, they mean ‘no’. Advertising can be cheaper to create, and channels cheaper to buy, but just because we can reach people doesn’t mean we always should. Acknowledge when people say ‘no’ to certain forms of contact, they mean ‘no’. Don’t fail to take head of the warning signs!
Wendy Gordon, Co-founder & Partner, Acacia Avenue
Karen Fraser, Director, Credos
11.35 Latest Insights From Neuroscience On Consumer Behaviour
The neuroscience literature on human behaviour relevant to consumerism is moving apace. In this talk, Professor Gemma Calvert will review the latest brain imaging and psychobehavioural studies which are telling us even more about how we perceive, evaluate and make decisions about the brands and products we buy. These new insights go some way to explaining why the consumer trends we witness in the global markets are moving in the way they are.
Professor Gemma Calvert, Managing Director, Neurosense Limited
12.00 Increasing Connectivity & Democratisation In Media & Message
How this is changing the way marketers see what they do in terms of role and possibility?
Mark Lund, Managing Partner, Now
12.25 "I'll Have What She's Having"
The single most important mechanism shaping human behaviour. You need to get to grips with it pronto.
Mark Earls AKA HERDmeister, author and founder HERD Consulting
12.50 Lunch
13.50 12 Consumer Trends That Will Kick Ass In 2012
A quick-fire look at 12 trends that should be on every business and marketing professional's radar in 2012. Covering everything from trends in emerging markets to new business concepts to changes in consumer behaviour, this session will inspire you to look eagerly to 2012!
Henry Mason, Head of Research & Analytics, trendwatching.com
14.25 What Research Won't Tell You & What Logic Can't
David Ogilvy said of market research that, "The problem is that people don't think what they feel, they don't say what they think and they don't do what they say". Nothing will ever predict human behaviour perfectly. But Behavioural Economics and related sciences are beginning to shine a little more light into the unilluminated corners of human decision making.
Rory Sutherland, Vice-Chairman, Ogilvy Group UK
14.50 The Future Of Listening
How will we be listening to consumers in the future? How will we engage with what they are thinking and what they will be doing? Can social media tell us all we need to know? What will be the future of traditional market research? Will we be able to separate what they say and what they really think?
Paul Edwards, CEO Europe, Hall & Partners
15.10 Afternoon Break
15.40 Trends Versus Insights In The Pursuit Of Revelation
Richard Huntington, Director of Strategy, Saatchi & Saatchi
16.05 Trends In Consumer Marketing
How decision science (a combination of neuroscience, behavioural economics, cognitive and social psychology) will separate Marketing’s survivors from its dinosaurs.
Phil Barden, MD, decode marketing ltd
16.30 Status Update: The Future Of Social Networking
In 2001, internet penetration ran at 10% or less, even in advanced markets, and online social networks barely existed. Today, they are the most widely-used online services, with membership of the largest networks reaching well into the hundreds of millions. But for those who look at Facebook in the 2010s and see nothing but runaway growth, MySpace should be a reminder that present scale is no guarantee of future success. This presentation will explore the six ‘Pivot Points’ – or points of tension – that we believe will shape the future of social networks over the next decade.
Will Galgey, Global CEO, The Futures Company
16.55 What’s Going To Be The Next Big Thing? It’s Right In Front Of You…
Big brands, marketers and agencies all know mobile marketing, mobile gaming and apps are the future. These companies have the skill-sets, the marketing knowledge and the creativity to create the next big thing. New channels of distribution now mean that anyone can have a go. But, why aren't they doing it for themselves and making that investment?
mills, CHIEF WONKA™ at ustwo™
17.15 Chair’s Closing Remarks
