Intelligently Monitoring, Measuring & Proving The Value, Impact & ROI Of Social Media

Seperately-Bookable Half-Day Workshop, 8 February 2013, London
(12.00 Registration, 12.30-15.00)

Registration

As management see the potential of social media as an effective business strategy, they increasingly want the demonstration of KPIs and ROI. On top of this efficiently listening and monitoring online buzz is essential for reputation management and gaining key insights for the brand. This practical workshop will explore how to intelligently monitor your social activity to gain real business insights, how to evaluate success and how to put a value and ROI on your social media. Split into four segments, the workshop will provide case studies and ample opportunities to put forward your questions:

Efficiently Monitoring & Tracking Social Media To Gain Key Insights & Deliver Business Intelligence

• Scrutinising the relative merits of the latest free and paid-for analytics tools on the market
• Efficiently monitoring across all social platforms
• Gaining insight into the conversations that are really important
• Measuring share of voice, evaluating success and identifying key influencers
• Intelligently analysing results and insights and using these to build on your social strategies

Interpreting & Making Sense Of Social Data To Measure & Demonstrate A True ROI

• Identifying the core metrics and KPIs you should track your social performance against
• What is the best way to measure these metrics?
• Looking beyond outputs to measuring outcomes
• Analysing the monetary value of social media: connecting metrics to business performance to build a ROI model
• Assessing the return you should be expecting

Measuring The Intangible: Putting A Value On Engagement, Influence & Reach

• Quantifying the value of a conversation and measuring it’s impact on your brand
• Identifying and amplifying key influencers and their impact
• How can you quantify the quality of a relationship or a conversation?

Building Your Business Case: Top Tips For Justifying Spend & Gaining Board Room Buy-In

• Proving ROI and value to the board
• How can you best demonstrate the impact of social media?
• Best-practice for presenting relevant information back to the business to drive change

Facilitator: Jeremy Waite, Head of Social Strategy, Adobe