Twitter Workshop: Tuesday 7 February 2012

08.30 Registration

09.15 Chair's Opening Remarks: The Titanic Global Shifts That Are Changing The World, For Business & For Us As Individuals

David Smith, Chief Executive, Global Futures and Foresight 

09.35 (A) Little Respect

Why the relationship between consumers and brands is increasingly less tolerant. What brands can do to win over increasingly demanding consumers.

Bruce Daisley, Director - YouTube & Display, Google

09.55 New World Order
We are witnessing a major shift in the economic norms of the world. Leadership once wielded by the West is being usurped by Eastern markets. In the East we're seeing rising labour costs and an increasingly powerful domestic market whilst in the West we are facing uncontrollable inflation and shrinking imports. With BRIC manufacturers becoming global brands, the West will stay relevant through innovation, design, culture and other intangibles. How will this affect Western consumer attitudes? How might brands respond? Who will be tomorrow's second-class citizens and why?

Nick Morris, CEO, Canvas8

10.20 Behaviour, Big Society & Well Being – Whitehall Wakes Up To Behavioural Science

Dr David Halpern, Director, Behavioural Insights Team, Chief Strategy Adviser, Cabinet Office/No.10

10.40 Morning Break

11.10 Will Anyone Like Us?

What trends do we see? An accelerated fall in trust in advertising, undermining effectiveness, reducing consumer tolerance – this will all happen if consumers continue to feel bombarded and invaded. They sometimes say ‘no’ to certain types, or frequency, of contact – and when they say ‘no’, they mean ‘no’. Advertising can be cheaper to create, and channels cheaper to buy, but just because we can reach people doesn’t mean we always should. Acknowledge when people say ‘no’ to certain forms of contact, they mean ‘no’. Don’t fail to take head of the warning signs!

Wendy Gordon, Co-founder & Partner, Acacia Avenue
Karen Fraser, Director, Credos

11.35 Latest Insights From Neuroscience On Consumer Behaviour

The neuroscience literature on human behaviour relevant to consumerism is moving apace.  In this talk, Professor Gemma Calvert will review the latest brain imaging and psychobehavioural studies which are telling us even more about how we perceive, evaluate and make decisions about the brands and products we buy. These new insights go some way to explaining why the consumer trends we witness in the global markets are moving in the way they are.

Professor Gemma Calvert, Managing Director, Neurosense Limited

12.00 Increasing Connectivity & Democratisation In Media & Message

How this is changing the way marketers see what they do in terms of role and possibility?

 

Mark Lund, Managing Partner, Now

12.25 "I'll Have What She's Having"
The single most important mechanism shaping human behaviour. You need to get to grips with it pronto.

Mark Earls AKA HERDmeister, author and founder HERD Consulting

12.50 Lunch  

13.50 12 Consumer Trends That Will Kick Ass In 2012

A quick-fire look at 12 trends that should be on every business and marketing professional's radar in 2012. Covering everything from trends in emerging markets to new business concepts to changes in consumer behaviour, this session will inspire you to look eagerly to 2012!

 

Henry Mason, Head of Research & Analytics, trendwatching.com

14.25 What Research Won't Tell You & What Logic Can't
David Ogilvy said of market research that, "The problem is that people don't think what they feel, they don't say what they think and they don't do what they say". Nothing will ever predict human behaviour perfectly. But Behavioural Economics and related sciences are beginning to shine a little more light into the unilluminated corners of human decision making. 

Rory Sutherland, Vice-Chairman, Ogilvy Group UK

14.50 The Future Of Listening
How will we be listening to consumers in the future? How will we engage with what they are thinking and what they will be doing? Can social media tell us all we need to know? What will be the future of traditional market research? Will we be able to separate what they say and what they really think?

Paul Edwards, CEO Europe, Hall & Partners

15.10 Afternoon Break

15.40 Trends Versus Insights In The Pursuit Of Revelation

Richard Huntington, Director of Strategy, Saatchi & Saatchi

16.05 Trends In Consumer Marketing

How decision science (a combination of neuroscience, behavioural economics, cognitive and social psychology) will separate Marketing’s survivors from its dinosaurs.

Phil Barden, MD, decode marketing ltd

16.30 Status Update: The Future Of Social Networking

In 2001, internet penetration ran at 10% or less, even in advanced markets, and online social networks barely existed. Today, they are the most widely-used online services, with membership of the largest networks reaching well into the hundreds of millions. But for those who look at Facebook in the 2010s and see nothing but runaway growth, MySpace should be a reminder that present scale is no guarantee of future success. This presentation will explore the six ‘Pivot Points’ – or points of tension – that we believe will shape the future of social networks over the next decade.

Will Galgey, Global CEO, The Futures Company

16.55 What’s Going To Be The Next Big Thing? It’s Right In Front Of You…
Big brands, marketers and agencies all know mobile marketing, mobile gaming and apps are the future. These companies have the skill-sets, the marketing knowledge and the creativity to create the next big thing. New channels of distribution now mean that anyone can have a go. But, why aren't they doing it for themselves and making that investment?

mills, CHIEF WONKA™ at ustwo™

17.15 Chair’s Closing Remarks