Social Media Crisis Management Workshop:
Friday 8 February 2013 - Morning
Managing & Influencing Brand Reputation Before, During & After a Crisis Hits WorkshopSeperately-Bookable Half-Day Workshop, 8 February 2013, London |
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| 09:00 |
Registration |
| 09:30 - 12:00 |
Separately Bookable Half-Day Masterclass Introductory Address As social media becomes ever more popular, new channels and platforms are forever emerging and gaining followers. For communications and marketing professionals, the social media juggernaut represents an increasingly difficult-to-monitor threat to their organisation’s reputation and the delivery of positive messages across converging media. In this introduction we’ll assess whose responsibility it is to monitor and manage social media channels and explore tools for ensuring you are across all means of social media communication to maximise potential and mitigate threats. Part 1: Building Your Reputation Across Social Media Channels
Part 2: Responding To & Managing Negative Third Party Commentary & Crises
Part 3: Rebuilding Your Social Media Presence Post-Crisis When organisations begin to build their reputation following a crisis or challenge, social media must be a key part of their strategy to ensure they can engage with fans and stakeholders and make a concentrated effort to win them back. Platforms like Facebook and Twitter now allow communications professionals to engage directly with both their supporters and, often, their most virulent opposition, to restore brand trust with the former and make allies of the latter.
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Social Media Measurement Workshop:
Intelligently Monitoring, Measuring & Proving The Value, Impact & ROI Of Social Media
Seperately-Bookable Half-Day Workshop, 8 February 2013, (12.00 Registration, 12.30-15.00), London
>> Go To Social Media Measurement Workshop >>
08.30 Registration
09.15 Chair's Opening Remarks: The Titanic Global Shifts That Are Changing The World, For Business & For Us As Individuals
David Smith, Chief Executive, Global Futures and Foresight
09.35 (A) Little Respect
Why the relationship between consumers and brands is increasingly less tolerant. What brands can do to win over increasingly demanding consumers.
Bruce Daisley, Director - YouTube & Display, Google
09.55 New World Order
We are witnessing a major shift in the economic norms of the world. Leadership once wielded by the West is being usurped by Eastern markets. In the East we're seeing rising labour costs and an increasingly powerful domestic market whilst in the West we are facing uncontrollable inflation and shrinking imports. With BRIC manufacturers becoming global brands, the West will stay relevant through innovation, design, culture and other intangibles. How will this affect Western consumer attitudes? How might brands respond? Who will be tomorrow's second-class citizens and why?
Nick Morris, CEO, Canvas8
10.20 Behaviour, Big Society & Well Being – Whitehall Wakes Up To Behavioural Science
Dr David Halpern, Director, Behavioural Insights Team, Chief Strategy Adviser, Cabinet Office/No.10
10.40 Morning Break
11.10 Will Anyone Like Us?
What trends do we see? An accelerated fall in trust in advertising, undermining effectiveness, reducing consumer tolerance – this will all happen if consumers continue to feel bombarded and invaded. They sometimes say ‘no’ to certain types, or frequency, of contact – and when they say ‘no’, they mean ‘no’. Advertising can be cheaper to create, and channels cheaper to buy, but just because we can reach people doesn’t mean we always should. Acknowledge when people say ‘no’ to certain forms of contact, they mean ‘no’. Don’t fail to take head of the warning signs!
Wendy Gordon, Co-founder & Partner, Acacia Avenue
Karen Fraser, Director, Credos
11.35 Latest Insights From Neuroscience On Consumer Behaviour
The neuroscience literature on human behaviour relevant to consumerism is moving apace. In this talk, Professor Gemma Calvert will review the latest brain imaging and psychobehavioural studies which are telling us even more about how we perceive, evaluate and make decisions about the brands and products we buy. These new insights go some way to explaining why the consumer trends we witness in the global markets are moving in the way they are.
Professor Gemma Calvert, Managing Director, Neurosense Limited
12.00 Increasing Connectivity & Democratisation In Media & Message
How this is changing the way marketers see what they do in terms of role and possibility?
Mark Lund, Managing Partner, Now
12.25 "I'll Have What She's Having"
The single most important mechanism shaping human behaviour. You need to get to grips with it pronto.
Mark Earls AKA HERDmeister, author and founder HERD Consulting
12.50 Lunch
13.50 12 Consumer Trends That Will Kick Ass In 2012
A quick-fire look at 12 trends that should be on every business and marketing professional's radar in 2012. Covering everything from trends in emerging markets to new business concepts to changes in consumer behaviour, this session will inspire you to look eagerly to 2012!
Henry Mason, Head of Research & Analytics, trendwatching.com
14.25 What Research Won't Tell You & What Logic Can't
David Ogilvy said of market research that, "The problem is that people don't think what they feel, they don't say what they think and they don't do what they say". Nothing will ever predict human behaviour perfectly. But Behavioural Economics and related sciences are beginning to shine a little more light into the unilluminated corners of human decision making.
Rory Sutherland, Vice-Chairman, Ogilvy Group UK
14.50 The Future Of Listening
How will we be listening to consumers in the future? How will we engage with what they are thinking and what they will be doing? Can social media tell us all we need to know? What will be the future of traditional market research? Will we be able to separate what they say and what they really think?
Paul Edwards, CEO Europe, Hall & Partners
15.10 Afternoon Break
15.40 Trends Versus Insights In The Pursuit Of Revelation
Richard Huntington, Director of Strategy, Saatchi & Saatchi
16.05 Trends In Consumer Marketing
How decision science (a combination of neuroscience, behavioural economics, cognitive and social psychology) will separate Marketing’s survivors from its dinosaurs.
Phil Barden, MD, decode marketing ltd
16.30 Status Update: The Future Of Social Networking
In 2001, internet penetration ran at 10% or less, even in advanced markets, and online social networks barely existed. Today, they are the most widely-used online services, with membership of the largest networks reaching well into the hundreds of millions. But for those who look at Facebook in the 2010s and see nothing but runaway growth, MySpace should be a reminder that present scale is no guarantee of future success. This presentation will explore the six ‘Pivot Points’ – or points of tension – that we believe will shape the future of social networks over the next decade.
Will Galgey, Global CEO, The Futures Company
16.55 What’s Going To Be The Next Big Thing? It’s Right In Front Of You…
Big brands, marketers and agencies all know mobile marketing, mobile gaming and apps are the future. These companies have the skill-sets, the marketing knowledge and the creativity to create the next big thing. New channels of distribution now mean that anyone can have a go. But, why aren't they doing it for themselves and making that investment?
mills, CHIEF WONKA™ at ustwo™
17.15 Chair’s Closing Remarks
