Social Media Crisis Management Workshop:
Friday 8 February 2013 - Morning
Managing & Influencing Brand Reputation Before, During & After a Crisis Hits Workshop
Seperately-Bookable Half-Day Workshop, 8 February 2013, London
|09:30 - 12:00||
Separately Bookable Half-Day Masterclass
As social media becomes ever more popular, new channels and platforms are forever emerging and gaining followers. For communications and marketing professionals, the social media juggernaut represents an increasingly difficult-to-monitor threat to their organisation’s reputation and the delivery of positive messages across converging media. In this introduction we’ll assess whose responsibility it is to monitor and manage social media channels and explore tools for ensuring you are across all means of social media communication to maximise potential and mitigate threats.
Part 1: Building Your Reputation Across Social Media Channels
Part 2: Responding To & Managing Negative Third Party Commentary & Crises
Part 3: Rebuilding Your Social Media Presence Post-Crisis
When organisations begin to build their reputation following a crisis or challenge, social media must be a key part of their strategy to ensure they can engage with fans and stakeholders and make a concentrated effort to win them back. Platforms like Facebook and Twitter now allow communications professionals to engage directly with both their supporters and, often, their most virulent opposition, to restore brand trust with the former and make allies of the latter.
Social Media Measurement Workshop:
Intelligently Monitoring, Measuring & Proving The Value, Impact & ROI Of Social Media
Seperately-Bookable Half-Day Workshop, 8 February 2013, (12.00 Registration, 12.30-15.00), London