Speakers

Event Chair - Debbie Weinstein
Senior Director, Global Media Innovation, Unilever
Debbie Weinstein is Senior Director of Global Media Innovation at Unilever, responsible for driving new media thinking and approaches to the marketing of iconic global brands. Given the radical change underway in the media landscape, Debbie primarily focuses on digital marketing, particularly Social Media, Mobile, Online Video and Search; developing strategies and executing programs that enable brands like Dove, Vaseline, Signal, Close Up, Cif and Domestos to connect and engage with their target audiences.
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Alexander Schlaubitz
Director of Customer Marketing (EMEA), Facebook
Alexander Schlaubitz is Director of Customer Marketing for Facebook in Europe, Middle East and Africa (EMEA), based in London. He is responsible for developing strategic marketing partnerships with the top 50 EMEA based brands. He is also a member of the strategic leadership team for the Facebook EMEA sales and marketing organization.

Amy Gale
Mobile Marketing Manager, Trader Media Group
After joining Auto Trader’s Graduate Scheme in 2007, Amy has worked across numerous digital marketing disciplines including partnerships, search, display and mobile.

Clare Carney
Digital Marketing Executive, Trader Media Group
Over the last two years Clare has engineered Auto Trader’s social media strategy and increased the brand’s following by 5 times that when she first arrived at the company in 2010.

Alex Pearmain
Head of Social Media, O2 UK
Alex joined O2 in 2010 to lead their newly created social media team, responsible for strategy and execution across their social presences. Before joining O2, Alex was Head of Digital at Fishburn Hedges, working across brand and corporate clients.
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Ben Carter
Head of Central Online Acquisition, Betfair
Ben Carter is Betfair's Head of Central Online Acquisition tasked with managing its paid and none paid-for online marketing channels globally ensuring Betfair meets its acquisition targets and continues to stay ahead of the digital curve spanning social to mobile.
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Bian Salins
Head of Social Media Innovation, BTCustomer Service
A journalist turned social media evangelist, Bian’s career saw her start out as a reporter for India’s first online venture, Rediff.com. She then went on to be Associate Features Editor for ELLE Magazine before moving to England.
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Sienne Veit
Head of New Technology Business Development, Marks and Spencer
Sienne Veit is passionate about social, mobile and digital technologies especially where they drive user engagement and can delight customers. Her standard for assessing technologies is to ask ‘could we imagine living without it once we have used it?’
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Charles Williams
Editorial Manager, Communications Coordination, British Red Cross
Charles Williams has been responsible for the British Red Cross' digital and print content for the last four years.
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Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Nick joined the IAB – the UK industry body for digital advertising - as its first head of regulatory affairs in April 2008. He leads the sector, both in the UK and at EU level, in working for the optimal policy environment for digital advertising, in particular on privacy issues, and helping to boost the understanding of digital media and its benefits within regulatory and political circles.
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Juan Ramlill
Senior Manager, Global Digital Marketing, Sony Ericsson Mobile Communications
Juan joined Sony Ericsson in 2010, and has more than 14 years Marketing experience across telecommunications, electronics, consumer durables and FMCG.
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Sophie Brendel
Head of Digital Engagement, BBC
Sophie Brendel is the Head of Digital Engagement at the BBC, responsible for leading social media activity across BBC communications; developing the BBC’s overall corporate web presence online; and engaging audiences in new ways around BBC content.
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Tom Glover
Deputy Director of Communications & Head of Digital Communications, Financial Times
Tom has 12 years experience in the PR industry and is currently deputy director of global communications at the FT. He is also head of digital communications, reflecting the FT’s recognition of the importance of leveraging social networks and digital communities to drive its audience, brand and engagement.
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Gaelle Bertrand
Brand Insight Consultant, Precise
Gaelle has 14 years’ experience in consumer research and analysis gained both agency side at TNS, Synovate and dunnhumby and clientside at GlaxoSmithKline and Coca-Cola.
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James Withey
Head of Brand Insight, Precise
James has over 13 years of experience in brand consultancy and research, gained at Interbrand, Headlight Vision, and Landor, where he was Head of Strategy for Consumer Brands.
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Amanda Brown
Head of PR, First Direct
Amanda is head of PR at first direct and has been responsible for spearheading a series of its innovative campaigns for nearly ten years. In the last 3 years Amanda has developed and launched the bank’s groundbreaking and award winning social media newsroom which has now also been launched within HSBC.
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Virginia Barnes
Head of Global Brand, Aviva
Virginia began her career as a graduate trainee in advertising. Over six years she worked on P&G across Europe, Persil, and Shell and HSBC globally before deciding to make the move client side.

David Pincott
Public Relations Manager, BT Retail
David has held senior PR roles in the telecommunications, cable TV and new media industries, as well as the educational sector in the UK.
Jeremy Waite
Head of Social Media, Phones4U
Head of Social Media at Phones4U, ex-Giraffe Keeper and Author of 'Sex, Brands & Rock'n'Roll'.

Magnus Cormack
Director of Strategy & Intelligence EMEA & APAC, Syncapse Corp
Magnus is the director of Strategy & Intelligence EMEA & APAC at Syncapse Corp, where he works with some of the worlds largest brands to drive business performance using analysis of Social Media data.
agnus is the director of Strategy & Intelligence EMEA & APAC at Syncapse Corp, where he works with some of the worlds largest brands to drive business performance using analysis of Social Media data. Syncapse Platform allows marketers to measure the success of their content messaging by audience segment and assess campaign ROI. Prior to joining Syncapse, Magnus was the ‘Business Operations and Strategy Manager’ for the Telecommunications & Media Industry, EMEA at Electronic Data Systems / HP.

James Warren
Chief Creative Officer Digital, Weber Shandwick
James Warren is an award-winning PR consultant with over 16 years experience in using digital channels to build brands. James co-leads Weber Shandwick’s global digital practice, overseeing the strategic and creative output of over 200 dedicated digital team members across the world.

Phil Sherrell
Partner, Bird & Bird
Phil is an IP/media lawyer specialising in the protection of brands and corporate reputation. He acts for a number of leading corporates, helping them to exploit their brands through advertising and marketing, and stepping in to prevent reputational damage when things go wrong.
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