Meet your cross-industry faculty:
Sarah Bush, UK Country Manager, Pinterest
Andrew Smith, Co-Author, Share This Too
Dara Nasr, Head of Agency Sales, UK, Twitter
Andy Porteous, Former SVP Digital, Unilever
Malcolm Bell, CEO Founder, Zaggora
Mat Braddy, CMO, Just Eat
Brian Walmsley, CMO, Bounty
Dixon Jones, Marketing Director, Majestic SEO
Jennifer Roebuck, Multichannel Marketing Director, French Connection
Carl Barkey, Head of Social Media and Customer Engagement, American Express
Danny Rogers, Editor-in-Chief, Brand Republic Group
Pete Markey, CMO, RSA
Alanah Donnell, Head of Strategic Engagement and Partnerships, Department for Work and Pensions
Paul Fabretti, Digital and Social Media Lead, Telefónica Europe, Telefónica Europe
Phil Sherrell, Partner, Bird & Bird
Mark Abrami, Social Media Marketing Manager, Hotels.com
Adam Field, European Social Lead, Nike
Richard Taylor, Director of Corporate Affairs and Communications, Morrisons
Mark Brayton, Head of Brand Marketing, Innovation and Social Media, Barclays
Jody Thompson, Blogs Editor, Huffington Post
Jerry Daykin, European Social Media Manager, Mondelez International
John Lamphiere, Regional Director of Sales, UK and Ireland, Facebook
Oliver Newton, Brand and Agency Advocate, Twitter
Tom Nixon, Founder, Nixon McInnes
Rylan Holey, Partner Manager, HootSuite
Marc Blinder, EMEA Director, Social Media Strategy Team, Adobe
David Hamilton, Head of Public Relations and Engagement, Action For Children
Ruth Boardman, Partner, Bird & Bird
Malcolm is CEO of Zaggora, a disruptive start-up which he started in 2011 with his wife Dessi. In two years, fitnesswear brand Zaggora has become one of the fastest growing companies in the UK, selling over 600,000 pairs of HotPants™ to women in 133 countries through Zaggora.com. The company recorded a turnover of £10.7 million in year one. Within the business, Malcolm has responsibility for marketing, commerce, creative and social media. Zaggora now employs over 30 people in its London headquarters and another 50 people across logistics, R&D, IT and manufacturing. Early on, Malcolm saw the potential to grow the brand through social media as well as the importance of peer-to-peer recommendations and positive word of mouth for women when buying consumer products. He launched a strategy to generate ‘social proof’ spearheaded by a Twitter trial, asking 500 women to wear HotPants™ for two weeks and then share their results on the brand’s Facebook page. Just 19 months later, the Zaggora community has grown to over 500,000 ‘likes’ on Facebook and 30,000 followers on Twitter, resulting in over 3 million hits to the website. Zaggora has just launched a highly anticipated menswear range.
Mat joined JUST EAT in 2009 and set about establishing the company as the leading brand in delivery takeaway around the world.
Over the intervening years, Mat has built a world-class team of experts covering Retail, Brand and of course Digital marketing. Together, this team has acquired JUST EAT millions of customers around the world and grown orders to the millions.
In 2012, Mat led the global launch of our tongue-in-cheek brand campaign to ban home cooking, Don't Cook, JUST EAT. This resulted in a run for Government with the Don’t Cook Party and our brand character, Mr Mozzarella on a jet pack, and the high profile kidnapping of a Celebrity Chef. The brand is now bigger online than Dominos Pizza and has millions of fans around the world!
The team has won numerous perspex prizes including Chairmans trophies at both The Drum Awards and IQ Digital Talent Awards, plus various others for TV and Guerrilla marketing.
Mat previously worked for The Financial Times, toptable and gameplay.com.
Follow @matbraddy on twitter to see what fun and hi-jinx the JUST EAT marketing department gets up to next.
Brian Walmsley is the Chief Marketing Officer for Bounty and the Treehouse Group, leading a portfolio of market leading parenting br around the world including Bounty in the UK, Mom365 in the US and BabyOkay in China.
Prior to this, Brian was UK & Ireland Marketing Director for Johnson & Johnson including brands such Neutrogena, Aveeno, Johnson’s Baby, Piz Buin and Clean & Clear. Highlights included leadership of the Johnson's Baby 'Touch of Magic' advertising campaign, the launch the Johnson’s Baby Bedtime range, Clean & Clear Morning Energy and the industry-leading J&J Beauty Care Journalism awards.
In 2006, Brian launched the social enterprise Fairgift.com to offer ‘Beautiful Gifts with a Heart’ - which provides co-operatives and Fair Trade producers in Africa, Asia and Latin America with access to western markets.
Awarded fellowship of the Royal Society of Arts, a patient fan of Reading FC and a slow marathon runner
Richard joined Morrisons in 2008. His role as Director of Corporate Affairs
and Communications includes setting strategy for Morrisons’ public affairs and
corporate responsibility programmes as well as all media relations.
Prior to joining Morrisons, Richard was a Partner at Portland Communications
(2004-2008), advising clients including BSkyB, Google and the Mo Ibrahim
Foundation. He worked for the government for six years: as a Special Adviser
to the Secretary of State for Defence (2001-2004) and in the Labour Party
Policy Unit (1998-2001).
Richard started his career at the Confederation of British Industry where he
advised on environmental and European policy (1993-1998).
He has a Master of Philosophy Degree in Environment and Development from the University of Cambridge.
He is married to Elspeth and has three sons.
Phil is an IP/media lawyer specialising in the protection of brands and corporate reputation. He acts for a number of leading corporates, helping them to exploit their brands through advertising and marketing, and stepping in to prevent reputational damage when things go wrong. He is currently acting in the first big UK dispute in relation to social games branding.
John Lamphiere, Regional Director of Sales, UK & Ireland has been in the online marketing space for more that 10 years and in his current role at Facebook he oversees all sales and client efforts across the region. John joined Facebook in 2009 as Head of Sales, EMEA and has successfully built and scaled teams to enter markets across the region. John joined Facebook from Yahoo! based in Dublin as Head of Sales, EMEA. In his role at Yahoo! he was charged with building and leading a sales team to drive revenue from EMEA agencies and large advertisers. John started his online marketing career as Head of Sales, Europe at Infonxx where he was responsible for launching and monetizing 118.com across 4 European markets. He lives in Dublin with his wife and two children.
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Dixon Jones became the Marketing Director of the world’s largest link analysis engine, Majestic SEO, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry. Bringing the technology to the search marketing industry has resulted in two best SEO Technology awards and a user base of thousands from WordTracker to Microsoft. The data provides users with detailed link data from anchor text to crawl date.
He has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors – including national papers and international search engines themselves to understand their own search strategy. His consulting clients come from a wide variety of difficult sectors, from travel to gambling.
I have spent the past 7 years working at a range of different companies in the advertising/ marketing space, however my main area of expertise is social marketing.
I have been fortunate enough to work in both start-up companies, which has helped me understand & develop core business skills as well as larger organisations, which has given me the ability to lead teams & have exposure to international clients.
With a team of over 45 digital/ community managers, I work across all categories within Nike in 7 key markets across Europe. My role is to shape the vision for how we use social platforms, utilise communities & execute flawless campaigns, working closely with the amazing team at AKQA & Mindshare Worldwide
Tom Nixon is the founder of NixonMcInnes, a digital transformation consultancy specialising in people and culture. Since 2000 he has worked on digital strategy with organisations including Barclays, Coca-Cola, The Department of Health and WWF. Tom believes business can and must be a force for good in the world and the key to this is aligning to a meaningful purpose that delivers both profit and a positive impact. NixonMcInnes has had its own unique culture recognised on the WorldBlu List of Most Democratic Workplaces in the World every year since 2009.
Tom hosted the 2013 Meaning Conference on better 21st century business and has spoken to audiences at The House of Commons, Chatham House and The Foreign and Commonwealth Office. When he's not working, his passion is travel and the outdoors. He's gatecrashed tribal ceremonies in Papua New Guinea, worked as a trekking guide in the Bolivian Andes and dived with hammerhead sharks in The Galapagos Islands.
Rylan is responsible for HootSuite’s Solution Partner Program in EMEA, supporting agencies and consultants as they advise their clients on how Hootsuite can support their drive towards Social Business. Rylan is also an experienced marketer across B2B and B2C having lead digital marketing and social media at the international law firm SJ Berwin and also at Wigmore Hall, the world’s leading chamber music venue.
Andy Porteous is a respected senior marketing and digital leader. He built significant marketing experience at Unilever over a 25 year period, leading national marketing teams, running regional categories and steering global brands including Knorr and Hellmann’s. In 2011 Andy’s focus moved to digital marketing and he became Senior VP for digital across Unilever’s Foods businesses. In that role he delivered a global approach to digital marketing and developed business between brands and start-ups. Recently Andy became an investor and mentor for a number of digital businesses and a Non-Executive Director of the leading design company, Coley Porter Bell.
Paul's role is to define and deliver the social media vision for Telefonica Europe and ensuring Telefonica’s businesses remain an example of social media best-practice, through constant innovation and the development of best-in-class methods and governance. He’s also responsible for the online delivery of global Telefonica initiatives such as The Global Millennial Survey (the largest ever survey of Adult Millennials) and Campus Party (the largest Tech festival in Europe).
Prior to this, he was Head of Social Media for the award-winning Telefonica UK (O2) social media team, which won the inaugural Twitter Flock award for outstanding use of the Twitter platform.
Previously, he spent a number years in the North West helping develop the social media service offerings for several agencies, including KMP Digitata and Amaze working with clients like Shop Direct Group, Dyson and Lexus, before eventually co-launching Manchester's first social media agency, gabba, in 2009.