Head of Brand Insight, Precise
James has over 13 years of experience in brand consultancy and research, gained at Interbrand, Headlight Vision, and Landor, where he was Head of Strategy for Consumer Brands. James has worked on a very wide range of insight, strategy and brand development projects for a diverse range of clients, including Nestle, Diageo, Eversheds, Land Rover, Morrisons, M&S and Tesco.com, and holds a History degree from the University of Cambridge. Since joining Precise as Head of Brand Insight, James has grown the Brand Insight team and led the development of the Brand Insight offer. The Precise Brand Insight team identifies insights to support decision-making by marketing, innovation, digital, and customer service teams. With consumers’ expectations of and relationships with brands undergoing profound change, James believes it is more vital than ever that decision-makers seek to understand this change and its implications.