Pete Devery

Corporate PR Lead, Microsoft EMEA

Pete Devery started his PR career in 1995, learning the ropes from well-seasoned industry luminary Brian MacLaurin. Working on the account to launch PlayStation later lead to Pete's first in-house role with Sony Computer Entertainment, where he helped manage the brand out of the gaming ghetto to become a leading player in the wider entertainment industry. As the energy of the technology industry moved online to the web in the late nineties, Pete moved to Bell Pottinger PR to lead work across multiple technology brands, emergent mobile phone and web technologies. In 2002 a move to Microsoft UK deepened his technology industry expertise through managing key issues such as online security and the competitive threat posed by “free” open source software. Since moving to a role with Microsoft’s World Wide Corporate Communications team in 2005, Pete has managed some of the company’s most high profile communications campaigns, including the strategic deployment of the Chairman and CEO in the region and helped steer the company through emerging and longstanding reputation issues.